If you’ve followed our simple system, I can tell you that the presentation barely matters.
Why? Because nearly 100% of people have already made up their mind before the presentation even starts!
But before you start thinking that if the presentation doesn’t matter, that it doesn’t matter what presentation you do (is your brain spinning yet?) consider this.
The success or otherwise of the “mini-franchises” that you’re building depends utterly on the ability of people to do exactly the same thing. This is DUPLICATION and I’m going to prove right here why that matters. Have you seen this kind of thing before?
That’s each person creating 10 business builders. It’s theoretically possible, but we never see it because even though YOU may create 10 business builders, the chances that every 1 of those will do the same is pretty much none. The chances of perfect duplication are pretty much none, but it stands to reason that the more duplication you have, the exponentially bigger the numbers.
If you want duplication you must ensure 2 things:
The system is ridiculously simple (every shred of complexity you add will add to the risk of non-duplication).
Everyone understands how simple and how crucial the duplication strategy actually is.
So everyone should basically be doing the SAME SYSTEM INCLUDING THE SAME PRESENTATION. It’s not the presentation that matters. It’s the DUPLICATION of the business system that is crucial.
So if the presentation doesn’t really matter, what should it consist of? We do a 2-part presentation which usually happens on 2 separate days. Firstly we use a 16-minute introductory video which stresses why the new person MUST NOT DO THE WORK, and secondly we do a very brief coffee shop presentation where we actually prove that WE DO THE WORK FOR THEM, by giving a real life demonstration of that.
Our new people don’t do presentations at all, because there is always a very experienced mentor to do the presentations for them. The job of the new person is to relax and learn. So simple that a child could definitely do it with ease!
Ah, what about objections, you say. Well you know if people have real questions, I do my best to answer them. But if people don’t want what I have, my job is to stop presenting and go with the flow. I will say something like “from what you’re saying Fred, you have a lot on your plate and there’s just no room in your head right now for a new project, even one as simple as ours (as I’m packing up my gear). Fred, thanks so much for taking this time to meet me, can I get you another coffee?”
Remember we’re not in the business of talking people into our business. We’re in the business of identifying people who actually see what we see, and are as excited and switched on by it as we are. We are looking for people with a personal priority that is not being met by their current circumstance, and which they are willing to do something about. With this genuine humdinger of an opportunity, nothing less is good enough!
At the same time, if the timing isn’t right for the person we’re talking to, we want them to leave on a high, feeling understood and respected. Let’s represent this business with grace and professionalism.